VIA Dental Studio
A bilingual site for a three-location dental group
A polished, bilingual site for a Sofia dental group with three locations. Services, promo packages, doctor profiles and an interactive treatment planner that estimates complexity, time and price.
Who is it for?
A dental group with three locations has two problems on one website. One is trust: a patient chooses a doctor, not a service. The other is logistics: three sites with different hours and different addresses, and a patient looking for the nearest one. The site had to answer both without making either harder.
What it does
Interactive treatment planner
Estimates the complexity, duration and price of a treatment. Deliberately a rough frame rather than a quote: a calculator that presents itself as a quote creates an argument in the chair, one that admits it is an estimate starts a conversation.
A page for each location
Each of the three sites has its own opening hours, address, map and directions, with appointment calls to action in the page itself. A patient searches for a dentist near them, not for a dental group, and three addresses folded into a footer list do not answer that question.
Doctor profiles and package pages
The two things patients spend longest reading before they pick up the phone, so both got real pages rather than a line in a list.
Metadata and structured data in the build
Bilingual, with per-page optimisation and structured data rather than one generic set of tags copied everywhere. It is work nobody sees, which is exactly why it gets skipped, and the cost of skipping it only shows up months later when it is expensive to fix.
Custom admin panel
Tracks which pages get viewed, how many clicks the calls to action collect and which KPIs move. Without it, every later conversation about the site is a conversation about taste. With it, it is a conversation about behaviour.
Built with
A Vite build served from Apache, bilingual throughout. The metadata and structured data were part of the build rather than added afterwards, and the admin panel was written alongside the site so the clinic can see what actually gets used.
Where it stands
Live at viadentalstudio.com and in use by the clinic.